Fin'amor

Fin’amor was named for the literary conception of love in Medieval times between a knight and a lady of nobility – a love characterized by admiration, chivalry and secrecy. It was this love that drove the knight to be a better person, whether the feelings were reciprocated or not, the act of loving allowed him a life lived with full expression. This perfectly encapsulates the essence of Etica: a life lived beautifully and expressed wholly.